Facebok Ads API

                                          

                                       

The Open Graph presents a simple, consistent view of the Facebook social graph, uniformly representing objects in the graph and the connections between them. The Action Spec is a comprehensive and precise query language within the API that provides you with access to the Open Graph. The Action Spec enables you to specify the sub-graph of interest for the purpose of running and measuring marketing activities on Facebook. You can specify the action type and properties of the object of interest using selectors. In essence, selectors are the building blocks of an Action Spec query. You can apply these to a number of marketing apps such as:

  

-> Targeting your ads - filter you want to reach.

-> Measuring your ad performance - see what actions people perform beacuse of your ad.

Object Structure :

Facebook's campaign structure is designed to make it easier for businesses to organize, optimize and measure the performance of their ads. This structure has 3 public facing levels: campaign, ad set and ad. In the API, there is a fourth level available for developers, called the creative.

1. Campaign : it contains the information about your advertising objective and that campaign will consist of one or more ad sets. This will help you optimize and measure your results for each advertising objective.

 

2. Ad set :  will have one or more ads and you'll continue to define the budget and schedule for each ad set. You can create an ad set for each of your audience segments by making the ads within the ad set target the same audience. This will help you control the amount you spend on each audience, decide when each audience will see your ads, and see metrics specific to each audience.

3. Ad : It live within ad sets. Ads contain the design of the ad, your target audience, and your bid. Creating multiple ads in each ad set will let us optimize their delivery based on variations in images, links, video, text or placements.

4. Creative : contain just the visual elements of the ad and once created, are immutable. Each ad account has a creative library to store creatives for reuse in ads.

with using an Ad you can bid yor business.  

How Ad API Works :

- Build a Facebook page.

- Connect to your fans with ads.

- Engage your fans with great content.

- Influence the friends of your fans.

  

referencs : www.developers.facebook.com