Web Analytics Systems

Introduction:

Web analytic is a generic term meaning the study of the impact of a website on its users. E commerce companies and other website publishers often use Web analytic s software to measure such concrete details as how many people visited their site, how many of those visitors were unique visitors, how they came to the site (i.e., if they followed a link to get to the site or came there directly), what keywords they searched with on the site's search engine, how long they stayed on a given page or on the entire site and what links they clicked on and when they left the site.

Web analytic software can also be used to monitor whether or not a site's pages are working properly. With this information, Web site administrators can determine which areas of the site are popular and which areas of the site do not get traffic. Web analytic s provides these site administrators and publishers with data that can be used to streamline a website to create a better user experience.

  

How does Web Analytic s work?

First we need some data to analyze. Most websites have a log file that contains the raw data you need to analyze; it’s called the access log. Alternatively, data can be collected by ‘tagging’ webpages with a special JavaScript code.

Next, that data is analyzed into all kinds of useful information by a piece of web analytic s software. The information provided by your web analytic s solution will help you understand and optimize your website.

Top 10 Web Analytic Tools:

1. Google Analytic s - 

2. Clicky –  

3. Mint –  

4. Church Analytic s –

5. KISSmetrics – 

6. Open Web Analytic s –

7. Clicktale – 

8. CrazyEgg –

9.  Piwik –  

10.  CloudFlare –

 

Conclusion:

It is important to keep track of site and traffic.  For web businesses it is very use full technique to know about web analytic s. using it developer can improve website facilities. 

 References:

• www.webopidia.com

• www.sparringmind.com