The Open
Graph presents a simple, consistent view of the Facebook social graph,
uniformly representing objects in the graph and the connections between them.
The Action Spec is a comprehensive and precise query language within the API
that provides you with access to the Open Graph. The Action Spec enables you to
specify the sub-graph of interest for the purpose of running and measuring
marketing activities on Facebook. You can specify the action type and
properties of the object of interest using
selectors. In essence, selectors are the building blocks of an
Action Spec query. You can apply these to a number of marketing apps such as:
->
Targeting your ads - filter you want to reach.
->
Measuring your ad performance - see what actions people perform beacuse of your
ad.
Object Structure :
Facebook's
campaign structure is designed to make it easier for businesses to organize,
optimize and measure the performance of their ads. This structure has 3 public
facing levels: campaign, ad set and ad. In the API, there is a fourth level
available for developers, called the creative.
1.
Campaign : it contains the information about your advertising objective
and that campaign will consist of one or more ad sets. This will help you
optimize and measure your results for each advertising objective.
2. Ad
set : will have one or more ads
and you'll continue to define the budget and schedule for each ad set. You can
create an ad set for each of your audience segments by making the ads within
the ad set target the same audience. This will help you control the amount you
spend on each audience, decide when each audience will see your ads, and see
metrics specific to each audience.
3. Ad : It live within ad sets. Ads contain the design of
the ad, your target audience, and your bid. Creating multiple ads in each ad
set will let us optimize their delivery based on variations in images, links,
video, text or placements.
4. Creative : contain just the visual elements of the ad and
once created, are immutable. Each ad account has a creative library to store
creatives for reuse in ads.
with
using an Ad you can bid yor business.
How Ad API Works :
- Build a Facebook page.
- Connect to your
fans with ads.
- Engage
your fans with great content.
-
Influence the friends of your fans.
referencs : www.developers.facebook.com
